We were responsible for the design and development of the visual and verbal identity for Pineapple Juices, as well as the creation of distinctive packaging. We developed a naming system that highlights key information about each juice, emphasizing its ingredients and benefits.
To introduce the product, we executed a strategic campaign that launched Pineapple Juices into the market in a compelling way. This campaign included social media advertising, in-store tastings, and collaborations with influencers in the health and wellness space.
