Rebranding Proposal for Cazares

Cazares is a Mexican snack brand that has been in the national and international market for over 50 years. Founded in Guadalajara, the company has expanded throughout Mexico, offering a wide variety of snacks and fried products. The brand focuses on providing high-quality products at affordable prices, making its offerings popular across the country. Some of its most well-known products include potato chips, churritos, popcorn, and peanuts.

To connect with a younger audience, we developed a rebranding proposal that incorporates elements of Mexican pop culture. This new visual identity is designed to resonate with younger generations, emphasizing the authenticity and bold flavors that define Cazares.

Additionally, we proposed a guerrilla-style visual communication campaign for the streets, utilizing urban spaces to create a memorable impact and engage directly and effectively with the audience. This campaign includes murals, street art, and interactive posters that reflect the vibrant and dynamic spirit of Mexican youth.

Our goal with this proposal is to revitalize the Cazares brand, preserving its traditional essence while attracting a new generation of consumers who are passionate about authentic, high-quality snacks.